Mar 3, 2020
Today's special guest Chau Lui
is stepping into the Inner Circle. Her company Paris Jewellers'
purpose is to be known as Canada’s most Customer-Centric retail
They had a dream, to move from
Vietnam to Canada to create a better life. Today Chau and Trang
carry the vision and legacy of the Paris Jewellers luxury brand
with 25 locations across four provinces, employing over 230 people.
She has lived and learned everything about the family business, so
you don't want to miss this episode!
Their goal is to ensure each
customer feels happy about every purchase they make by bringing
together people who love what they do with products that bring
What You’ll Hear in This Episode:
- Their journey began when Chau's parents decided to emigrate from
Vietnam to Canada in a search for a better life. Her parents got a
job to support them until the opportunity came when they got a job
at a jewelry store.
- Chau remembers when she was young and seeing her parents work a
lot, they had to support the store, help the customer and do the
- Chau started helping at the store at 15; when helping customers
she loved the process and the fun, she learned what her clients
needed and delivered.
- She recalls when her parents' business was growing and had the
opportunity to open the second store, they took it even when the
store was an hour and a half away from their home.
- When it was time for her to fully enter the business, Chau wanted
to know the business from top to bottom, so she started in
reception and worked through every single aspect and department in
the company. Learning was the only goal.
- 2010 was the most challenging year for them, they opened 5 new
stores in different provinces, in the process they failed to
connect with their customers due to the speed of the expansion and
the amount of work needed to open each store, but also learned a
lot about how to scale their business.
- Chau recognized that the company required a connection, so she
made a decision: Don't say yes to anything until they went back to
their values, beliefs, vision, mission and build a strong
foundation. After they figured it out, Chau and her sister
implemented the training in all of their stores.
- Chau explains her relationship with her sibling, the company, and
how they work so perfectly together.
- She also recalls when she had kids, how it changed her life, how
it influenced the growth of the company.
- Chau reveals some of the lessons she learned during her
entrepreneurial journey, and how she tackled it.
- One of the most important activities that Chau does with her
family and in her company is the practice of gratitude, and how it
has been a game-changer.
- Another essential practice for Chau is time management, how she
can have time for two kids, 25 stores, head office, and the
company. The importance of being clear with her and the company
goals, and how to achieve them.
parents didn't know English, so when customers would come in, they
would pull a dictionary and that's how they communicate and
translate with customers."
remember growing up, we would always try to help, we would make the
sales sign with a marker, and they would put it up in the
- "Nothing in life worth having is going to be
free, you have to work hard for it."
we are pointing the finger at somebody else, we are actually
pointing three at ourselves."
- "Having values really determines who we hire,
who we work with."
is our responsibility to ensure people are set up to win at their
you are going to do something, do it with grace, do it with
kindness and just work really hard".
- "We're a team doing this together and when you
are a group of people you just go so much further, so much
measured my worth as a leader by how many people liked
Instagram - @parisjewellerscanada
FB - ParisJewellers
Website - https://parisjewellers.ca/
Journey Into the Inner Circle:
Doll - Facebook